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Navigating Sustainability: 5 Questions With GANT CMO Brian Grevy

Added: 23.02.2018 17:02 | 0 views | 0 comments

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New partnership with America's Waterkeeper Alliance is key to GANT's sustainability roadmap

Source: www.brandchannel.com

Brand 10 Things You Need to Know for Friday, February 23

Added: 23.02.2018 17:02 | 0 views | 0 comments

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KFC cops to UK FCK-up, Kylie Jenner devalues Snap, General Mills buys pet food maker and more

Source: www.brandchannel.com

Meet the Rugged Land Rover Phone Debuting at Mobile World Congress

Added: 23.02.2018 10:00 | 0 views | 0 comments

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As tough as one of its vehicles, the Land Rover Explore phone is aimed at the urban and rural adventurer

Tags: Congress
Source: www.brandchannel.com

In the Pink: Glossier Raises $52M to Elevate Customer Experience

Added: 23.02.2018 8:35 | 0 views | 0 comments

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"E-commerce has made buying easier and more efficient, but discovery less fun and meaningful"

Source: www.brandchannel.com

Airbnb ‘Magical’ Roadmap for Growth Aims For 1B Annual Guests

Added: 23.02.2018 8:35 | 0 views | 0 comments

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Offering its unique spin on a product roadmap, Airbnb plots a path to pass one billion guests in 10 years

Tags: Airbnb
Source: www.brandchannel.com

Campbell’s Recipe For Growth, From Soup to Snacks

Added: 22.02.2018 13:00 | 0 views | 0 comments

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Campbell has undergone a "remarkable" transformation—and it's still transforming its business

Source: www.brandchannel.com

P&G Looks to ‘Pure’ Branding to Refresh Products, Answer Amazon

Added: 22.02.2018 11:34 | 0 views | 0 comments

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Pure is becoming a sub-brand across P&G to refresh products with "better for you" features

Tags: Amazon
Source: www.brandchannel.com

Christopher Durham: A Q&A on the Power of Private Brands

Added: 22.02.2018 9:50 | 0 views | 0 comments

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Durham explains the art and science of private brands, from Amazon to Target, Walmart and beyond

Source: www.brandchannel.com

#LittleBigMoments: McDonald’s Hong Kong Celebrates Chinese New Year

Added: 22.02.2018 9:50 | 0 views | 0 comments

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Eason Chan covers Sir Elton John classic in DDB campaign that shows human connections

Source: www.brandchannel.com

Sadly, It's Time to Breakup With Your Brand and Move On

Added: 22.02.2018 8:00 | 0 views | 0 comments

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Be honest, get help and know what you want in a new brand.

Tags: Honda, Brandy
Source: www.entrepreneur.com

Brand 10 Things You Need To Know for Thursday, February 22

Added: 22.02.2018 0:15 | 0 views | 0 comments

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Snapchat evolves, Ford C-Suite shake-up, Amazon's green thumb and more

Source: www.brandchannel.com

Wrangling Matthew McConaughey, Carl’s Jr. Goes Its Own Way

Added: 21.02.2018 14:20 | 0 views | 0 comments

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Carl's Jr. strikes out on its own from Hardee's with first standalone campaign to cultivate "crave culture"

Source: www.brandchannel.com

Brand 10 Things You Need to Know for Wednesday, February 21

Added: 21.02.2018 14:20 | 0 views | 0 comments



Apple leads FastCo's Most Innovative Companies, Taco Bell and Tesla overtake key markets and more

Tags: Brandy
Source: www.brandchannel.com

Your Competitive Advantage Is Not Your Product -- It's Your Story

Added: 21.02.2018 13:30 | 0 views | 0 comments

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Customers aren't loyal to a product. They're loyal to what's behind the product.

Tags: New York
Source: www.entrepreneur.com

Apple Renews Rainbow Logo—For LGBTQ+ Pride Too?

Added: 21.02.2018 10:12 | 0 views | 0 comments

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Iconic rainbow logo gets a new lease on life, but Apple stays vague on the details

Tags: LGBT
Source: www.brandchannel.com

Debating ‘Brand’: 5 Questions With One Question Producer Sarah Parsonage

Added: 21.02.2018 5:17 | 0 views | 0 comments



Heavy-hitter panel tackles the role of brand with "One question, one hour, one debate"

Tags: Panda, Brandy
Source: www.brandchannel.com

Kia’s Big Idea: Whisking Fans Away From the Mundane

Added: 20.02.2018 13:00 | 0 views | 0 comments

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New spots and #MyKia customer stories share a theme: a great escape starring a driver and his (mostly) car

Source: www.brandchannel.com

Under Armour Looks to HOVR Shoes to Boost Performance

Added: 20.02.2018 12:00 | 0 views | 0 comments

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CEO Kevin Plank puts the focus back on brand and looks to connected HOVR line to boost UA's bottom line

Tags: Brandy, Planes
Source: www.brandchannel.com

Gap Inc. Shakes Up C-Suite With Gap Brand Global CEO Exiting

Added: 20.02.2018 10:04 | 0 views | 0 comments

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Jeff Kirwan is stepping down after three years as Gap Inc.'s global president and CEO of Gap brand

Tags: President
Source: www.brandchannel.com

Chobani at 10: 5 Questions With CMO Peter McGuinness

Added: 20.02.2018 6:02 | 0 views | 0 comments

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Chobani celebrates 10 years with a sweeping campaign that highlights its journey and evolution

Source: www.brandchannel.com

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